If you write at work, it’s worth working on your writing.

An epidemic of poor writing is causing an epidemic of inattentive reading. That’s because so much of what we read on our screens fails to make a point. So what’s the point in reading it?

Although we may write for work every single day, we approach the task on auto-pilot, as if our words were simply data we’re sharing. But in reality, writing is a person-to-person exchange. You’d never speak to someone in the same impatient shorthand that passes for writing today. You’re trying to convince readers to take a specific action or change their minds. That requires thought. You need to be in full command of your subject and be able to structure an argument around your idea in a way that will speak directly to your reader – understanding their perspective, where they stand on an issue and how they are likely to receive your communication.